
An excellent partnership was established between Borusan Holding (Istanbul/Turkey) and Giwa Holding (Munich/Germany) in 1984 to overtake the BMW business in Turkey. Borusan Otomotiv, was founded as the importer of BMW automobiles and motorcycles in Turkey. With the participation of Land Rover, the best 4x4 vehicle, in 1998; and MINI, which is the creator of small vehicle segment eliminating the class difference, in 1999, Borusan Otomotiv has completed its brand range it offers.
All these years have witnesses to Borusan Otomotiv's general contributions to the segments it is operating at and to the overall market. The quality of the brands represented today is just another indicator of that. Many practices of Borusan Otomotiv have become a model in the sector such as its customer focused approach and applications, initiation in offering test drive experience, regular 24-hour emergency service, outdoor sales, service advisor and car reception concept, independent customer relations department or central customer data bank.
